Case Studies
Media & EntertainmentTechnical SEO
3x
increase in video impressions on Google Search Q1 2022 to Q1 2023
VideoObject Markup Pilot with Google: 3x More Video Impressions
The Challenge
Googlebot had difficulty crawling M3U8 (HLS protocol) video files used by Vidio. Inaccessible files referenced by M3U8 files could cause entire video byte-fetch failures, making locally relevant content hard to discover for Indonesian users on Google Search.
The Approach
Implemented VideoObject structured data markup without changing the existing M3U8 video format. Established stable, accessible URLs for each video file to prevent Googlebot crawl failures. Added the appropriate contentUrl property and validated the implementation using Search Console's Video enhancement section and URL inspection tool. This project ran as an official pilot with the Google Search Central team.
The Results
Video impressions on Google Search increased 3x. Video clicks increased 2x. Video publishing grew approximately 30% from Q1 2022 to Q1 2023. The pilot was adopted as an official Google case study, documented at developers.google.com/search/case-studies/vidio-case-study.
“Vidio is the foremost OTT platform in Indonesia, and optimizing our videos on Google has been incredibly valuable to video content searchers. Our data shows a remarkable growth in video impressions and clicks.”
3x
Video impressions on Google Search
Q1 2022 vs Q1 2023
2x
Video clicks on Google Search
Q1 2022 vs Q1 2023
1M+
Videos with VideoObject markup
Across Vidio's content catalog
~30%
Growth in video publishing
Q1 2022 to Q1 2023