Vidio
GM of SEO · Jan 2021 – Present
Vidio is Indonesia's largest video on demand streaming platform, home to premium Emtek Group content, international sports, and millions of hours of entertainment.
What I Did
Joining during Vidio's aggressive content expansion phase, I faced an SEO challenge rarely encountered in other industries: how to make search engines understand and index millions of content pages growing every day.
I built the SEO strategy from the foundation: URL architecture, schema markup for video content, page speed optimization, and a content strategy targeting the actual queries people type when looking for something to watch.
What made this work different was scale. Rules that work for one page must automatically apply to hundreds of thousands of pages. I built systems, not just page-by-page optimizations.
Tools & Approach
“SEO on a content platform isn't about writing one great article. It's about building systems that generate relevance signals consistently at industry scale.”
Lessons Learned
At this scale, small mistakes can have outsized impact. I learned the importance of staged testing and tight monitoring before rolling out changes platform-wide.
Key Achievements
20,282
Ranking keywords on Google
Average 1,910 new keywords per month, including competitive keywords Bad Guys, Malam Pertama, Sugar Baby
1.87 million
Pages successfully indexed
Of all pages discovered by crawler, 1,879,407 successfully indexed. Only 17,251 remaining outside the index
3,000+
Sports matches monitored via ViTA
Vidio pre-game and live streaming links consistently published ahead of competing OTT platforms
Manager Feedback
2025
"Even with high-difficulty keywords, they consistently manage to win the media action."
Direct manager, 2025