Services
Marketing Analytics
From confusing data to clear decisions.
Your dashboard is full of numbers, but when asked to explain ROI to the board, you're not sure. GA4 is installed, but the tracking is a mess. Marketing analytics isn't about collecting data. It's about turning it into decisions.
Does this sound familiar?
- GA4 was recently installed but data is inaccurate or incomplete
- You can't answer 'which channel is actually converting?'
- The dashboards you have aren't useful for decision-making
- Data is spread across many platforms and can't be consolidated
What we'll work on
Analytics Foundation
- GA4 audit or full implementation from scratch
- GTM setup with clean, documented event tracking
- Accurate conversion tracking across all touchpoints
- Data layer implementation for richer data
Insights & Reporting
- Custom Looker Studio dashboards for each stakeholder
- BigQuery integration for advanced analysis
- Attribution modeling suited to your business model
- Monthly analytics review with clear narrative
Frequently Asked Questions
Keywords & Skills
GA4Google Tag ManagerLooker StudioBigQueryAttribution
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